Animal Crossing Benchmark Analysis

ABOUT THE PROJECT

So… how did you spend your quarantine days? Mine were filled with talking about Animal Crossing, playing Animal Crossing, and watching Animal Crossing. Luckily my two weeks of confinement passed by quickly with the endless hours I spent watching YouTube gameplays. Therefore, I decided to perform a benchmark analysis on the top 5 Animal Crossing: New Horizons YouTube channels as a homage to making my quarantine a little more bearable.

This benchmark analysis includes analyzing the quantitative data of the YouTube channels in the following metrics: overall activities, channel performance, and content engagement to understand which areas are working, and which areas need improvement. The data was visualized onto Tableau Public and Word Clouds, then presented to the INFO-685 Data Analytics class at Pratt.

DATE

March 18, 2021

DATA ANALYTICAL METHOD

Benchmark Analysis

DATA ANALYTICAL TOOLS

YouTube Data Tools

Google Sheets

OpenRefine

DATA VISUALIZATION TOOLS

Tableau Public

Word Clouds

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